Haishan Liang has served as the Vice Chairman of the Haier Board of Directors, the Rotating President of Haier Group, the Chairman of the Board of Directors of Qingdao Haier Co.,Ltd., and the President of Qingdao Haier Co., Ltd. since 2013. He is the senior engineer of Haier Group and holds a PHD qualification.

Mr. Liang began his career with Haier Group (which was previously named Qingdao Refrigerator Factory) in 1988 and has been working with Haier for 27 years. He has consecutively held positions of Vice President of Haier Group, President of Haier White Goods Group and Vice President of Qingdao Haier Co., Ltd. He is also a deputy to People’s Congress of Shandong Province.

Mr. Liang is leading the company in executing the concrete practice that revolves around the “Smart Life” in the market and “Interconnected Factory” inside the company. This intends to enable users to experience the global-leading intelligent life, which has been promoted under Haier’s win-win model of combining individuals and goals. In addition, he actively promotes the investment-driven platform and user-paid platform, which enables the execution of Haier’s strategy and also incubates a series of samples and brings dividends to staff. Mr. Liang’s team has established five R&D Centers and the Haier Open Partnership Ecosystem (HOPE) that was built to continuously provide differentiated solutions for users.

Following Haier’s strategy, Mr. Liang has made great forward-leaping changes in the large household appliances sector. According to statistics released by Euromonitor in 2015, Haier Group has topped the global large household appliance list for seven consecutive years.

Mr. Liang has been awarded the titles of Outstanding Entrepreneur of Shandong Province, CIO of the Year in China’s Manufacturing Industry and Man of the Year for Chinese Reformation and Man of Outstanding Quality.