- Scottsdale, Arizona-based homebuilder signs contract extension to furnish newly constructed homes with Monogram, Café and Profile brand appliances.
LOUISVILLE, Ky.—Feb. 2, 2016—(NYSE:GE)—GE Appliances has agreed to a four-year contract extension with Taylor Morrison, a leading U.S. residential homebuilder and developer based in Scottsdale, Ariz., operating under two well-established brands, Taylor Morrison and Darling Homes. As a result of this partnership, GE will continue to furnish Taylor Morrison homes with its Monogram®, Café™, Profile® and GE® brands.
“Taylor Morrison has built its name on experience and expertise, and their commitment to quality and strong legacy of success is what we look for in our partners,” said John Boyd, general manager, GE Contract Sales. “As Taylor Morrison continues to expand its footprint in growing markets throughout the U.S., GE is thrilled to offer its portfolio of appliances in quality new homes.”
Taylor Morrison serves a wide array of consumer cohorts from coast to coast, with a focus on first-time, move-up, luxury, and 55-plus communities. Additionally, Taylor Morrison has continued to show impressive growth in key markets, recently acquiring Atlanta’s JEH Homes and Acadia Homes, as well as the Charlotte, Raleigh and Chicago operations and homebuilding assets of Orleans Homes.
“We take every measure to ensure the quality of every home we build and we’re focused on providing the best possible homebuilding experience for our homeowners,” said Robert Broad, vice president of Operations, Taylor Morrison. “In GE, we have found superior support, a simplified ordering process and dependable delivery and installation services for our homeowners, and we’re pleased to extend our partnership for another four years.”
In addition to GE’s excellent service and support, Taylor Morrison cited GE’s continued innovation in the appliance space—including recent introductions of GE’s Monogram French door wall oven and Café Series refrigerator with Keurig® K-Cup® Brewing System—as reason to extend the partnership.
“Partnerships with great companies like Taylor Morrison inspire us to innovate, to continue to bring exceptional products and services to kitchens across the U.S.,” added Boyd.
GE is the number one supplier of major appliances to U.S. homebuilders. In addition to a strong lineup of brands, GE offers builders high-tech solutions to streamline the purchasing and communications process and is backed by 1,200 factory service technicians and a nationwide delivery network.
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.
About Taylor Morrison
Taylor Morrison Home Corporation (NYSE:TMHC) is a leading national builder and developer based in Scottsdale, Arizona and operates under two well-established brands, Taylor Morrison and Darling Homes. Taylor Morrison builds and develops distinctive communities from coast to coast, serving a wide array of homeowners aimed mainly at first-time, move-up, luxury and 55 or older customers. Darling Homes builds communities in Texas, catering to move-up and luxury homebuyers seeking a personalized building experience.
For more information about Taylor Morrison and Darling Homes, please visit www.taylormorrison.com or www.darlinghomes.com.